Sunday, February 28, 2010

Pretend PR Pt. 2

Crisis management was the name of the game for our second plan of the quarter in Public Relations Principles. My group decided to adopt United Airlines and create a plan in response to negative press generated by this video.



I'd be angry, too, Dave! Mad props for creating a catchy tune to get your voice heard!

My target audience to address was established customers. This is the collateral I created, an e-mail, which would have been sent to past passengers if we were really executing this plan. I'm pretty pleased with it.

1 comment:

皓云 said...

喜樂的心是健康良藥,憂傷的靈使骨枯乾。........................................