Crisis management was the name of the game for our second plan of the quarter in Public Relations Principles. My group decided to adopt United Airlines and create a plan in response to negative press generated by this video.
I'd be angry, too, Dave! Mad props for creating a catchy tune to get your voice heard!
My target audience to address was established customers. This is the collateral I created, an e-mail, which would have been sent to past passengers if we were really executing this plan. I'm pretty pleased with it.