Pretend PR Pt. 2

Crisis management was the name of the game for our second plan of the quarter in Public Relations Principles. My group decided to adopt United Airlines and create a plan in response to negative press generated by this video.



I'd be angry, too, Dave! Mad props for creating a catchy tune to get your voice heard!

My target audience to address was established customers. This is the collateral I created, an e-mail, which would have been sent to past passengers if we were really executing this plan. I'm pretty pleased with it.

Calling all moms

You may be familiar with the Motrin Moms campaign. It drew a lot of negative attention and criticism toward Motrin, mainly from, well, moms. We talked about it in my PR class today.

As far as I know, there are about two moms who read this blog. Maybe I will be surprised with more. I'm curious, moms- what do you think about this ad? Would love to hear your comments.

Let's pretend

I created this piece of would-be collateral for a simulation corporate social responsibility plan in the PR class I'm taking right now. I had a hard time making it look the way I want, but I think I'm slowly getting a little better better with design.

I'm starting to enjoy PR a lot more, likely because a change of professor brought a drastic change in teaching from my last class. Excited to put it to work in ministry!